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The Bottom Line

A BBC/OU co-production

The Open University The Bottom Line is produced in association with The Open University.

The OU: Money & Management.
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  4. 04/03/2010

04/03/2010

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Listen now (30 minutes)

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Last broadcast on Sat, 6 Mar 2010, 17:30 on BBC Radio 4 (see all broadcasts).

Synopsis

Evan Davis asks his panel of top business guests whether the pace of business life has sped up. They also discuss the power of advertising; is it true that the more you spend the more you get?

Evan is joined by the chief executive of WPP Sir Martin Sorrell, chairman of Interbrand Rita Clifton and managing partner of private equity firm ISIS Wol Kolade.

Evan Davis and his Guests

Rita Clifton

Rita Clifton is chairman of brand consultancy Interbrand

Interbrand

Wol Kolade

Wol Kolade is managing partner of venture capital firm ISIS

ISIS

Martin Sorrell

Martin Sorrell is chief executive of advertising and marketing group WPP

WPP

Broadcasts

  1. Thu 4 Mar 2010
    20:30
  2. Sat 6 Mar 2010
    17:30

More details

A programme from

Duration

30 minutes

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