Listen :
Listen now (30 minutes)
Availability:
Available to listen.
Last broadcast on Sun, 30 Aug 2009, 21:30 on BBC Radio 4 (see all broadcasts).
Synopsis
WD40 is one of those rare products that users deeply identify with. In San Diego, Peter Day investigates the company's secret formula and finds out how to run an international business by using the promise of the original brand to navigate into the future.
Peter Day's Webcomment
Contributors to this programme
Garry Ridge
CEO, WD-40
Rita Clifton
Chairman, Interbrand
Broadcasts
-
Thu 27 Aug 200920:30
-
Sun 30 Aug 200921:30
© 2012~RS~q~RS~~RS~z~RS~09~RS~){kind=small}