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30 minutes
First broadcast:
Wednesday 22 July 2009

Are women disproportionally affected by ageism on TV?

Founded in 1885 as a 'journal for gentlewomen', The Lady magazine is famous for articles about English gardens, recipes, rules of etiquette and classified ads seeking cooks, butlers and nannies. But with a circulation of 30,000 and an average reader age of 70, it is faced with a dying market. Rachel Johnson has just been appointed its new editor and joins us to talk about her 'fragrant' vision for the magazine.

There is no denying that media advertising has been hard hit by the recession, with traditional formats such as TV suffering the most. However, recent industry reports suggest that the worst is now over; marketing budgets are still being cut, but at a slower rate than earlier in the year. But what will the post-recession marketing landscape look like and can the more traditional forms of advertising in print and on TV compete with more innovative internet marketing? Steve is joined by Patrick Barwise from the London Business School, Amanda Andrews, media editor at the Telegraph, and Irfon Watkins from the web-based creative agency Coull.com.

Legendary news anchor Walter Cronkite, who was the face and voice of the CBS evening news for nearly two decades, has died, aged 92. What legacy did he leave for the US media?


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