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Last broadcast on Sat, 25 Apr 2009, 22:40 on BBC Two (except Wales) (see all broadcasts).
Synopsis
Almost halfway through the job interview from hell, the candidates must put their creative heads on when they are given the task of launching a brand identity for a new breakfast cereal. They must come up with a name for the cereal, design a distinctive look for the box and shoot a TV ad campaign that will appeal both to children and to health-conscious parents.
It is another highly pressurised situation, and it is not long before the teams begin to snap, crackle and pop. As Nick and Margaret look on, another candidate will reach the end of the road when Sir Alan tells them 'You're fired!'.
Episode Extras
Pants Man v Captain Squawk... via an exclusive look at Ben's Sir Alan impression. All the highs and lows from round five, right up to the final taxi ride.
Episode 5 recap
Credits
- Participant
- Sir Alan Sugar
- Participant
- Nick Hewer
- Participant
- Margaret Mountford
Broadcasts
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Wed 22 Apr 200921:00
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Sat 25 Apr 200922:40
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