Grand Design

Designers are getting tired of being pigeon-holed into the role of making products look better and work better. Peter Day argues that it is high time that designers are given a far larger role in all sorts of organisations. He hears from some influential people who are convinced that something called Design Thinking can help companies cope with a wide variety of great big business uncertainties, not just the shape of the box they come in.

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30 minutes

Last on

Sun 26 Apr 2009 21:30

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