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Reputational Damage

10 minutes
First broadcast:
Friday 17 April 2009

Clive James reflects on what it takes to make – and break – a good reputation in public life. He concludes that the government’s latest euphemism ‘reputational damage’ to describe the fallout concerning Gordon Brown’s special adviser Damian McBride, after he plotted to smear an opposition politician, is fooling no-one.


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