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Last broadcast on Mon, 16 Mar 2009, 15:00 on BBC Radio 4 (see all broadcasts).
Synopsis
Radio presenter Brian Hayes examines some of the best and worst of independent radio - the adverts.
He looks back over the last 80 years of advertising on radio in the UK, the rise and fall of the jingle, how ads have used humour and the changing voices of radio adverts. Brian also looks back to the earliest radio advertising in the UK - on Radio Luxembourg during the interwar period - which drew on expertise from the US and was remarkably sophisticated for its time.
The programme features contributions from DJs who have relished their role of on-air salesmen, including Tony Blackburn.
Broadcasts
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Sat 14 Mar 200920:00
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Mon 16 Mar 200915:00
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