Business guru Geoff Burch is on a mission to improve Britain's small shops by teaching them how to turn a profit and please their customers. After scouring the country in search of retailers needing his help he serves up straight-talking advice in a bid to show them how to thrive, and not just survive. Will they listen?
Geoff strives to go up-market in Leeds. He tackles a lack-lustre linen shop, a struggling apothecary and a cheap and cheerful costume jewellers.