Macclesfield

Business guru Geoff Burch is on a mission to improve Britain's small shops by teaching them how to turn a profit and please their customers. After scouring the country in search of retailers needing his help he serves up straight talking advice in a bid to show them how to thrive, and not just survive. But will they listen?

Geoff doles out lessons in professionalism to three shops owners in Macclesfield. He meets an antique dealer who is feeling bit of a relic himself, a children's show shop owner whose obsessions with pink sparkly shoes is effecting her business and two arty sisters who can't translate their designs into profits.