Your Identity for Sale

Episode image for Your Identity for Sale

Episode 5 of 6, Mischief, Series 3

Duration: 1 hour

In a look at the increasing problem of identity theft, Rebecca Wilcox investigates how marketeers have been relentlessly tracking and profiling her, then buying and selling her personal information.

But Becca is determined to turn the tables on this multi-billion pound marketing industry and sets out to use their tactics against them. When she discovers the perils of her information slipping into the wrong hands, she develops a plan to protect us all and takes it to the top level of government.

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