Lenny Henry questions the iconic status of life coaches. He investigates the work of personal gurus and asks why so many people appear to rely on them.
Are they personal trainers or mind gurus? Do they help you double your salary or just sort out your wardrobe? They proliferate on the internet, with legions of testimonials and personal messages of endorsement downloadable from YouTube. But are they any good? Are they about to take you for an expensive financial ride while filling your mind with guff? Are they psychologists or shrinks, moneymen or designer divas? Plenty of big firms seem to think they are the bees' knees as they spend small fortunes offering 'executive coaching' to their senior managers. But Lenny doesn't get it, and in this programme he sets out to get to the bottom of what they do, how they do it, and - not least - how much they are going to charge you for the privilege.