Sir Alan sends the remaining candidates to a wedding expo in Birmingham, where they must sell dresses to brides-to-be. With more than 300 exhibitors at the show, competition is fierce. Will the teams be able to adapt their usual hard-sell techniques for this most emotional of purchases? And how will the boys cope with selling such 'girly' products? The losing team will face Sir Alan back in the boardroom - and one of them will get fired.