Designer Pudsey 2012

30 of the biggest names in fashion design have used their creative flair and remarkable talents to inspire their own unique 28 inch version of Britain’s best-loved bear.

In 2011, BBC Children in Need launched the Designer Pudsey Collection. This saw 14 designers restyle the charity's iconic yellow bear. Raising over £50,000, the inaugural Collection caught the attention of the press, fashion world and public alike: going on to be voted one of The Independent's "Top 15 fashion moments of the year"

The Designer Pudsey Collection 2012

The project far exceeded the charity’s expectations.

Curated by LOVE editor and stylist Katie Grand, The Designer Pudsey 2012 Collection builds on last year’s success. “I was honoured to curate this fantastic collection, and have had such fun working with the designers on all of their amazing designs," said Katie.  "BBC Children in Need is an incredibly worthwhile cause, and one which myself and all of the designers involved in the collection are privileged to support.”

Over 30 international and British designers have made a 28” bear in their own inimitable style. Each one unique, this stunning collection has seen the great and the good of fashion focusing their creative flair, individual approach, and occasional humour on Britain's best-loved bear.

2012 sees Pudsey fashioned with a variety of different fabrics and techniques. From suede to leather, silk to Swarovski Crystals, the diverse designs reflect the creativity and breadth of the fashion industry.

Rainbows of colour from the world’s catwalks are reflected in this year’s ensemble. From the elegant restraint of Smython's powder-blue creation to the tinsel, gold and glitter of Hindmarch's AW12 inspired bear. Signature fabrics, prints and motifs abound with McQueen's Floral Pudsey; Sibling's Punk Pudsey and Prada's Schoolboy Pudsey all informed by contemporary collections. The unparalleled heritage of Gucci is embodied in their Equestrian Pudsey and Burberry's English Gentleman Pudsey sports their iconic trench.

The official Designer Pudsey Auction

All of the bears will then be auctioned off by Christie's to raise money for BBC Children in Need. A selection of the bears will be auctioned off online at the Designer Pudsey website.

The 2012 Designer Pudsey Collection is an example of how designers really are making a difference to the lives of disadvantaged children and young people across the UK. BBC Children in Need sends a big thank you to everyone involved in bringing this rather fabulous collection together.

Which designers are involved?

Classic to cutting edge, avant-garde to traditional: The Collection is a visually stunning representation of the diverse talent involved in this year's project.

The star-studded 2012 line-up includes: Burberry, Vivienne Westwood, Paul Smith, Loewe, Sibling, Mulberry, Giles Deacon made with Swarovski Elements, Katie Hillier, Henry Holland, Louis Vuitton, Jonathan Saunders, Selfridges, Alexander McQueen, Smythson, Victoria Beckham, Prada, Donatella Versace, Missoni, Pucci, Gucci, Norton and Sons, Diane Von Furstenberg, Fendi, Balenciaga, Anya Hindmarch, Vogue, GQ, Kate Spade New York and Tom Ford.

Selfridges exhibition

Before making its way to Christie's for auction, the whole collection will be exclusively exhibited in the London and Manchester Selfridges stores from 24 October until the 14 November 2012, allowing the public the opportunity to view these beautiful creations first hand.

Anya Hindmarch, Paul Smith and Selfridges have also created 10 inch limited edition Designer Pudseys, which will be sold exclusively in Selfridges from 24 October 2012.

“Selfridges is delighted to support such a purposeful and creative project," said Alannah Weston, Creative Director, Selfridges and Co.  "It is wonderful to see such remarkable talent helping this most worthy of causes.”

Then all of the bears will be auctioned off by Christie's to raise money for BBC Children in Need.

The 2012 Designer Pudsey Collection is an example of how designers really are making a difference to the lives of disadvantaged children and young people across the UK. BBC Children in Need sends a big thank you to everyone involved in bringing this rather fabulous collection together.

Designer Pudsey 2012

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