Series in which candidates compete for the position of apprentice to multi-millionaire Alan Sugar. The ten remaining candidates face their toughest sales challenge yet, as they have to sell British food to French people in France. With market stalls laid on by Sugar in a northern Gallic town, the teams spend a day sourcing produce in Kent before crossing the Channel to flog their British grub to the fussiest foodies in Europe.
Paul has a brainwave about an old army cooking technique he thinks will give his team the advantage, while on the other team Lohit spends his time trying to calm the conflict brewing in his troops. With hardly a word of French between them and centuries of gastronomic prejudice to overturn, will the teams sink or swim across the channel? In the boardroom, Sir Alan is stunned by the results, and a shocking revelation is made by two of the candidates.