A team of hustlers try out some notorious scams on members of the public, filmed with hidden cameras and intercut with actual interviews from fraud protection experts, police and victims. Alex, Paul and Jess hit the jackpot by pinching a pub fruit machine and duping a barmaid into helping them. The boys rake in the chips at a casino without even placing a bet and show us how a bottle of bubbly can cost a business thousands of pounds, while Jess has a quick and easy way to win a round of drinks.
The participants featured in The Real Hustle have either been set up by their family and friends or believe that they are participating in another television programme. After they have been hustled for real any monies or property taken during the hustle are returned to them and their consent for the item to be broadcast is obtained so that viewers can avoid being ripped off by the same scam.