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Selling Cheese to the Chinese

Selling Cheese to the Chinese

13:30 - 14:00

The Europeans who are trying to persuade China's middle class to buy European fine foods.

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Word of Mouth

Series exploring the world of words and the ways in which we use them

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18/08/2009

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Broadcast Mon, 24 Aug 2009, 23:00 on BBC Radio 4 but not available on BBC iPlayer.

Chris Ledgard talks to the founder of The Plain English Campaign.

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