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World at One

World at One

Forty-five minutes of news, analysis and comment, with Martha Kearney

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World at One: BBC Radio 4 News (5)
Forty five minutes of news, analysis and comment…

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Take the test: Which political tribe are you?

Take the test: Which political tribe are you?
Gone are the days when the public was segmented by simple things like their cars or postcodes. Now pollsters are reaching into the minds of voters to profile their values. So what type of voter are you? Pollsters Populus have come up with a new way of tapping into the mind of the electorate. You can take the test here and read more about it here