If you are visiting the BBC website from outside the UK then you will be viewing the international version, BBC.com, which is delivered by BBC Worldwide Ltd, the BBC’s commercial subsidiary. This version of the website carries advertising, some of which may be displayed based on your behaviour on the site; a practice widely used across the internet and known as behavioural marketing. This service will only affect users outside the UK.
What is Behavioural Marketing?
Behavioural Marketing technology gives users and advertisers a more valuable and unique experience by delivering advertising and content that is more relevant to the user.
It is important to note that at no time will we or our service providers attempt to identify you individually, and at no time do we know who you are or what pages you individually have been looking at - we simply aggregate the relevant information to create the market segments of groups of people. We will at all times seek to comply with the regulatory framework applicable to onsite behavioural targeting technology in our implementation of it on BBC.com. Our "onsite behavioural marketing" functionality is different from other forms of behavioural targeting in that we only look at your journey across BBC.com and we do not use or share data with or from other websites.
Further information about cookies and the technology solution itself is available on the Online Behavioural Advertising page in the BBC & Cookies section.
If at any time you do not want your site visit looked at by us in this way, you can turn the behavioural targeting technology off and "opt out" by changing your Cookie Settings.
Please contact the Data Protection team at BBC Worldwide if you would like more information.
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