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Wednesday 24 Sep 2014

Programme Information

Network TV BBC Week 2
Feature – new weekend schedule for CBeebies

Spend the weekend with CBeebies

Andy Day, Alex Winters, Cerrie Burnell and Sid Sloane spend the weekend together on CBeebies

CBeebies, the most watched TV channel for the under-sixes, is refreshing its weekend schedule in the New Year to offer a raft of high-quality programming at key times which will reflect the fun, freedom and excitement of the weekend and encourage families to enjoy CBeebies' output together.


The channel's much-loved presenting family – Cerrie Burnell, Alex Winters, Andy Day and Sid Sloane – will all be together at weekends to breathe life into delightful lunchtime stories, hit the high notes with special weekend songs and entertain any special friends who, just like at home, might pop in over the weekend.


Weekend mornings and mid-afternoons will have an inspiring feel, featuring some popular CBeebies programmes – Gigglebiz, Grandpa In My Pocket, Kerwhizz, Mister Maker and I Can Cook – some with a slightly older appeal to attract siblings to join in the fun.


Lunchtime will form a key part of the new schedule with fresh content including Driver Dan's Storytrain, Guess With Jess, Wibbly Pig and 64 Zoo Lane providing great characters and gentle adventures to encourage families to view together and provide a calm prelude for toddlers who still take lunchtime naps.


And late afternoons will have an active, out-and-about feel to reflect viewers' own weekends, featuring programmes which explore the world and encourage discovery, play and movement. Programmes featuring in this slot include Big Barn Farm, The Green Balloon Club and Show Me, Show Me.


"We want our CBeebies weekend schedule to be distinctive from the weekday schedule and reflect an ideal family weekend packed full of visiting family and friends, favourite activities, relaxation and, most of all, fun," says Controller of CBeebies Michael Carrington.


The CBeebies new weekend schedule springs into action on Saturday 9 January. The new lunchtime hour also features in the CBeebies weekday schedule.


CBeebies remains the most watched and loved channel for the under-sixes, with almost half of the target audience tuning in each week (parents and carers with children aged up to three and four-six year olds in digital homes). It reaches more than double the audience of its pre-school competitors. The CBeebies website regularly reaches almost a million weekly users and reached more than one million unique users in the UK during the first week of February 2009 – a record for the site.


This November, CBeebies became the first children's channel to be recognised by the RTS for its Design and Craft Innovation Award. In handing out the award, the jury commended CBeebies for the way its TV production and online teams worked together to create innovative game play and immersive web experiences.


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