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Sunday 20 Apr 2014

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BBC Local Radio adds over 700,000 listeners

BBC Local Radio in England has added 722,000 listeners year on year and 466,000 quarter on quarter according to RAJAR (Radio Joint Audience Research Ltd) figures released today.

Overall reach for Local Radio in England came in at 7.43 million for Quarter 4 2010, compared to 6.71 million in Quarter 4 2009 and 6.96 million in Quarter 3 2010. Market share is stable and up 0.2 to 8.2% year on year and down from 8.4% by 0.2 quarter on quarter.

David Holdsworth, Controller of BBC English Regions, said: "This is the second quarter of growth in BBC Local Radio and is encouraging evidence that our renewed focus on high quality local news and information is resonating with audiences."

MP

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