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Wednesday 24 Sep 2014

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Stella English wins The Apprentice 2010

Stella English

After a 12-week job interview from hell, 30-year-old Head of Business Management Stella English has beaten 15 other candidates to land a coveted six-figure salary job with self-made millionaire, Lord Sugar. Stella follows in the footsteps of last year's winner, Yasmina Siadatan, and previous winners Lee McQueen (2008) Simon Ambrose (2007), Michelle Dewberry (2006) and Tim Campbell (2005).

In last night's final task on BBC One's The Apprentice, Stella battled it out with 24-year-old investment banker Chris Bates, managing a team of this year's fired candidates in their toughest task to date – designing an original alcoholic beverage, creating the brand identity and filming advertisements before presenting them to a room full of industry experts.

Stella and her team – consisting of Joanna, Paloma, Christopher and Melissa – emerged victorious with the creation of "Urbon", a bourbon drink with a spicy twist.

Nick Hewer observed: "Stella led her little team. There's been no fighting or showboating and that is a valuable quality to have; to be able to lead a willing team."

Meanwhile, Chris's team – consisting of Jamie, Liz, Alex and Shibby – designed 'Prism', a triple-flavoured tipple in a pyramid shaped bottle. But Chris's pink-coloured drink didn't match with the male market he was targeting.

In the nail-biting final boardroom scene, faced with a tough decision, Lord Sugar realised: "We have definitely got the right two people here."

When Lord Sugar asked Stella what she'd delivered over the last 12 weeks, she replied: "I think I've been very consistent in everything I've done. I've got the best record in this whole process for a reason, if I was just a do-er I would have been gone a long time ago... What I want, I will always get. I just don't let go and that enables you to do things you never thought were possible."

She added: "I didn't come here just to win a competition, I don't care about that, I came to get the job and I think you'd be mad not to employ me. I've got a proven track record and I believe I have a lot of passion that Chris doesn't have."

Deciding on his winner Lord Sugar said: "What I've seen over the past weeks Stella is that clearly you are a great organiser of people. You do know how to handle a team. Well-liked and determined to get on with whatever you're asked to do.

"I've also taken note of where you have come from; the fact that at an early age you never had any qualifications and then went out of your way to train yourself. That shows me a lot of determination."

One job. 16 candidates. Lord Sugar's search for his Apprentice has come to an end. After the final, Stella said: "To think that little Stella from Thamesmead is the winner of The Apprentice is unbelievable but I always believed it in my heart. After all the blood, sweat and tears I made it through to the end!"

Lord Sugar said: "I'm very happy. What you saw is someone who is very meticulous and articulate and that's what's needed in a very competitive market."

He also commented on Chris, saying: "Chris is a very fair young man with a very good personality. But there has to be one winner and that is the cruelty of this process. The rules are that I give someone a job and Stella got the job. But I will honestly say that my doors are always open for Chris to come knocking if he wants to."

Stella will take up a role as Product Manager implementing projects for hospitals and schools for the Viglen Group.

Notes To Editors

The Apprentice

  • Bafta Award-winning business series The Apprentice, has previously had five successful series. Since first airing in 2005, The Apprentice regularly draws in over eight million viewers and last year over 10 million viewers tuned in to see Yasmina Siadatan become Lord Sugar's fifth Apprentice.
  • As well as a wealth of loyal fans, The Apprentice has received critical acclaim and won numerous awards including two Baftas and a National Television Award.
  • This year, Junior Apprentice transmitted on BBC One over a six-week period, regularly attracting five million viewers. Over 28,000 16 and 17 year olds from across the UK applied for the chance to win a prize tailored to his or her individual career prospects, worth up to the value of £25,000.
  • It's the toughest job interview going that many find daunting, proved in series five, when, for the first time ever, The Apprentice saw candidate Adam Freeman pull out before the first task had even started. Other highlights of previous series include Lorraine Tighe's 'premonitions', the romance between Kate Walsh and Philip 'Pantsman Taylor', brash defences of Claire Young and boardroom bluffing of Jenny Celerier. The business theatrics of Michael Sophocles and his kosher meat gaffe has made him one of the standout characters of all five series while the floundering failures of school teacher Noorul Choudhury who had the nation screaming at the TV as he escaped the firing line on many occasions, sandwich seller Rocky Andrews failing in the catering task, Lee McQueen's pterodactyl impression and not forgetting Raef Bajyou's ability to "speak to prince or pauper" have all had the nation cowering behind their CVs for the past five years.
  • The Apprentice has spawned a number of columns and blogs in the national press and has been spoofed by comedians including French & Saunders, Harry Hill and Dead Ringers. In 2007, the BBC Two show Kombat Opera spoofed The Apprentice with Kombat Opera Presents...The Applicants. Last year renowned YouTube artist Cassette Boy created Cassette Boy vs The Apprentice which has attracted over 1.7 million hits to date on YouTube alone.
  • 2009's stellar line up for Comic Relief Does The Apprentice included Jonathan Ross, Patsy Palmer, Carol Vorderman, Ruby Wax, and Gok Wan. After the boys lost the toy design task, Sunday Night Project funny man Alan Carr was the unlucky candidate on the receiving end of the dreaded words "You're Fired!". In 2007, the first celebrity special of The Apprentice aired as part of the Comic Relief night on BBC One. Comic Relief Does The Apprentice featured a wealth of high profile celebrities including the likes of Cheryl Cole, Ross Kemp and Piers Morgan as they battled out to raise money and avoid the ultimate dent in their egos – being fired by Lord Sugar. In 2008 another celebrity special aired as part of Sport Relief on BBC One, Sport Relief Does The Apprentice.

Lord Sugar

After leaving school in Hackney aged 16, Sugar started selling car aerials and electric goods out of a van he bought for £50. In 1968, he founded Amstrad, and now, over 40 years later, he has an estimated worth of £730 million, and was ranked 85th in the 2010 Sunday Times Rich List.

A former Chairman of Tottenham Hotspur FC, Sugar sold his Amstrad empire to Sky in July 2007. Sugar's other companies include AMSCREEN, which offers digital screen media advertising networks, AMSAIR, which offers business and executive jets to a number of high profile clients around the world, AMSPROP, a property investment firm and VIGLEN, a manufacturer specialising in computers, networks and solutions.

In 2000, Sugar was knighted for his services to business and he holds two honorary Doctorates of Science degrees, awarded by City University and Brunel University respectively. Having previously sat on the Business Council for Britain and fronted a campaign promoting the benefits of apprenticeships, in 2009 he was named as Enterprise Champion and appointed to the House of Lords as Baron Sugar of Clapton in the London Borough of Hackney.

Lord Sugar is a philanthropist who donates to a number of charities including Great Ormond Street Hospital and Jewish Care.

Nick Hewer

Former PR impresario Nick Hewer started off in public relations in the mid 1960s. Heading up his own PR company until its sale in 1997, Nick built an impressive corporate client list which, over more than 30 years, included many British and international companies and organisations, including the Secretariat of His Highness the Aga Khan, based in Chantilly, France, and the wife of the ruler of Dubai, the late H H Sheikh Maktoum.

Nick first came across Lord Sugar when his PR company was chosen to represent Amstrad in 1983. Soon taking care of his profile across all business and personal dealings, Nick became a trusted ally and firm friend to the tycoon, playing an integral part in the management structure at Amstrad. Friends throughout both careers, Lord Sugar laid on a dinner at The Dorchester for Nick and 100 guests to celebrate his official retirement.

Says Nick: "Alan is a very generous friend. The best thing about working for him was there was always something going on – he has a vibrancy about him."

Nick's career has taken him all over the world; in his retirement he still pursues his lifelong passion of world travel. Not long ago he drove a 20-year-old Renault 4L solo from London to Mongolia for charity and last summer took part in the Children in Need trek from Istanbul to Almaty in Kazakhstan.

As a patron of Hope and Homes for Children, Nick helps promote this British charity. He has worked for them in Romania, Rwanda and will visit Sierra Leone this summer. He has a home in France where he indulges his other passion, for old tractors.

Karren Brady

Karren Brady began her career at LBC when she was 18 years old and swiftly moved on to Saatchi & Saatchi as junior account handler. She joined Sports Newspapers Ltd in 1988 and became Director within a year.

Karren is now known as the first woman of football. She was Managing Director of Birmingham City Football Club from 1993 to 2009 and during that time turned the Club's fortunes around. She took over Birmingham City FC when it was in administration, and in her first year at the helm, the Club recorded a financial trading profit. In January 2010, Karren was appointed Vice Chairman of West Ham United FC.

Karren has attracted much media attention in her position, and was the subject of an hour-long documentary Inside Story – The Real Life Manageress shown on the BBC.

Karren has written four books: a factual account of her first season at Birmingham City, Brady Plays The Blues; two novels, United and Trophy Wives; and her latest book Playing To Win, about successful women in business.

Karren is a columnist for The Sun newspaper. She is a judge of the Cosmopolitan Women of Achievement Awards and the Sports Industry Awards. She is on the business Board of Scope, and the Ambassador for Birmingham Women's Aid. She is a Board Director of Mothercare PLC, Channel 4 Television and Sport England. She is an honoree Fellow of the Institute of Sales and Marketing.

In March 2007 she was chosen as the Project Manager of the girls' team on BBC One's The Apprentice, for Comic Relief, where she led her team to a resounding victory over the boys, raising over £750k for charity. Now, following appearances as one of Lord Sugar's interrogators, Karren has replaced Margaret Mountford as Lord Sugar's right-hand woman.


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