Wednesday 24 Sep 2014
BBC Television is set to deliver the best year of any major UK broadcaster, following strong performances across its channels throughout 2010*.
Analysis has revealed that the AI (audience appreciation index) figures have gone up and the portfolio has grown its share to 33.1% – 0.5** points up on last year – and now reaches 85.5% of the UK population each week, up from 84.7% last year.
Jana Bennett, Director, BBC Vision, says: "It's been a strong year for BBC Television, with distinctive and uniquely BBC initiatives like the year of science, opera and poetry seasons and the launch of BBC One HD. We've seen truly ambitious and challenging moments like Five Daughters and Turn Back Time – The High Street, resulting in a portfolio performance that has bucked the trend and grown its AIs and audience share, whilst keeping public service broadcasting values at its heart."
Bennett also announced today that the BBC will be introducing a new way of reporting its audiences, alongside regular "overnight" methods. The system, called Live Plus 7, will incorporate the total audience consuming content across all platforms, including live, recordings, narrative repeats, BBC iPlayer and HD for seven days after transmission. The system makes extensive use of BARB data and will collate these ratings relating to a particular programme or episode alongside BBC iPlayer stats. Next year we plan to start revealing this information by publishing some of this Live Plus 7 information each month in a similar fashion to the way we announce BBC iPlayer stats now.
Bennett adds: "We know viewing habits are changing and we're changing with them. As our content becomes available in more ways than ever before, traditional methods of overnight measurement are now just one part of the picture. The new Live Plus 7 system will allow us to look at the total impact of a show and use this insight to continue creating the programmes our audiences want to see."
The figures** show that:
BBC One is still the UK's most-watched channel:
BBC Two share remains ahead of its main competitors in peak hours:
BBC Three is now the most-watched digital channel in the hours it broadcasts:
BBC Four has increased its reach and share considerably in the hours it broadcasts:
The BBC's other portfolio channels have also had a successful year
2010 has been a record year for the BBC News Channel
The BBC's children's services are still the nation's favourites:
BBC iPlayer has hit new highs, with 139 million requests last month.
*The BBC TV Portfolio consists of BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, BBC Parliament, The News Channel, Red Button and BBC HD Channel. BBC iPlayer figures are not included.
BBC Vision portfolio, which does not include BBC Parliament or The News Channel, has grown its share to 32.1% – up 0.3 points.
**All figures are based on analysis of consolidated data from up to and including 21 November 2010 which gives us a good indication of the likely end-of-year position.
***Stats available for January 2010 – October 2010 at time of submission.
Peak hours are 1800-2230, as stated by BARB.
BARB started reporting UK television audiences in 1981, providing the industry-standard audience measurement service for television broadcasters and the advertising industry. It is a not-for-profit limited company owned by BBC, ITV, Channel 4, five, BSkyB and the Institute of Practitioners in Advertising.
BBC Press Office
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