Press Office

Wednesday 24 Sep 2014

Press Release

New multimedia weekly women's magazine on BBC Hausa

Lives of three women from Niger and Nigeria, as they go through pregnancy, childbirth and motherhood, will form the core of a new BBC Hausa multimedia weekly women's magazine, Haifi Ki Yaye Da BBC Hausa (Motherhood And Childcare With BBC Hausa).

From Saturday 6 November, the 52-part series on BBC Hausa radio and online on the BBC Hausa website, will bring investigative reports, analysis, interviews and discussions, putting the spotlight on key health issues faced by women throughout their lives.

In a region where many women do not have access to skilled health workers during pregnancy and labour, most deaths and disabilities result from delays in recognising complications, from lack of access to emergency medical care or from lack of quality care. Factors such as poverty, traditional beliefs and practices, illiteracy, bad governance all add up to make lives of a lot of women of childbearing age – and their babies – fraught with danger.

BBC Hausa will be exploring traditional practices in Nigeria and Niger, highlighting cultural norms and practices and holding public officials to account on how urban and rural women are provided with basic health facilities.

The 15-minute editions of Haifi Ki Yaye Da BBC Hausa will first follow a woman from Yobe State of Nigeria in her early stages of pregnancy. The programme will then shadow a young woman from Maradi, Niger, in her ninth month, witnessing with her, as she goes into the labour room, the conditions of childbirth for someone whose family lives on less than US$1 a day. The series will then follow a mother from Borno State in Nigeria, who is just about to wean her baby as she prepares to have another child.

Head of BBC Hausa, Jamilah Tangaza, says: "Our new magazine will bring to the fore the reasons behind bad practices and major challenges confronted by women. Husbands' refusal to allow their wives to receive antenatal care, female genital mutilation, breastfeeding and malnourished mothers, divorce while pregnant – all these issues will be discussed every week on Haifi Ki Yaye Da BBC Hausa.

"To answer questions asked by women and explore options available to families, we'll be engaging mothers, husbands, doctors, government officials, traditional rulers, religious leaders and other stakeholders in debate about existing practices."

Haifi Ki Yaye Da BBC Hausa is a multimedia project on BBC Hausa radio, online and via mobile networks. While will feature reports with pictures, audio and video, the site's mobile version, will offer "survival tools" offered by the series. With its strong emphasis on interactivity with audiences, the programme will invite contributions via Twitter and Facebook. A version of Haifi Ki Yaye Da BBC Hausa will be re-broadcast by Freedom FM in Kano, Nigeria.

Notes to Editors

BBC Hausa multimedia website showcases the best of BBC Hausa output, in text, audio and video. Its homepage features a multi-clip player, while embedded audio and video content is available across pages and indices.

In addition to news headlines and transcripts of stories, the website features a wide range of the BBC Hausa radio programming, including Ra'ayi Riga (Have Your Say) and a daily sports podcast. The mobile version of gives audiences the opportunity to access BBC Hausa online content, in text and audio, from their mobile phones.

BBC Hausa is part of BBC World Service, an international multimedia broadcaster delivering 32 language and regional services. It uses multiple platforms to reach its weekly audience of 180 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites, which received 7.1 million weekly visitors in September 2010, include audio and video content and offer opportunities to join the global debate.

It has around 2,000 partner radio stations which take BBC content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices. For more information, visit For a weekly alert about BBC World Service programmes, sign up for the BBC World Agenda e-guide at

The BBC attracts a global audience of 241 million people to its international news services including BBC World Service and the BBC World News television channel.

BBC World Service International Publicity

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