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Wednesday 16 Apr 2014

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Strong RAJAR results for Radio Wales and Radio Cymru

Both of BBC Cymru Wales' radio stations are attracting more listeners across Wales, according to new RAJAR (Radio Joint Audience Research) figures published today.

The latest RAJAR report shows that both BBC services in Wales are attracting their highest levels of listeners for three years.

Across the past six months, the number of people listening to BBC Radio Wales each week grew by 48,000 to 467,000. The station now has a share of 7.9 per cent of all radio listening in Wales.

In the same six month period, BBC Radio Cymru's weekly reach grew by 24,000 to 172,000 with the Welsh language station strengthening its share of radio listening in Wales to 4.5 per cent.

Radio Wales Editor, Steve Austins, said: "We're delighted at this strong set of figures. Our success over the past six months is a tribute to a lot of hard work and reflects a period when the station tried to bring listeners together for special events such as the General Election and Armed Forces Day. We've introduced some changes to the schedule in recent months which we hope will build even greater loyalty among listeners."

Radio Cymru Editor, Sian Gwynedd, added: "It's great news that Radio Cymru remains the nation's favourite for Welsh speakers across Wales and that the appetite for our programmes is growing. As a service we think it's vitally important to keep moving forward and our programme makers put in enormous effort, listening carefully to feedback and developing new ideas. We have a fantastically loyal audience and we're always very pleased to welcome new listeners."

KSD

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