Saturday 08 Mar 2014
Tim Davie, BBC Director of Audio & Music, today announced a range of measures to support digital radio.
Speaking at the Intellect Consumer Electronics Conference, he outlined BBC activity that will support the Government's Digital Radio Action Plan, including:
– increase the BBC's in-home coverage to at least 92% of the UK population (from approx 85% currently)
– provide good in-car coverage for around 93% of the UK's motorway network (from 83% today)
– include four new transmitters to achieve FM-equivalent coverage level of around 99% population and road coverage within the M25 (from around 89% today).
– committing to running at least two large-scale campaigns supporting digital radio each year, increasing as and when switchover approaches
– ensuring that digital-only services receive a bigger share of total marketing activity
Tim Davie said: "Today's announcements mean that more licence fee payers will have access to the full range of BBC services and enjoy the benefits of digital radio."
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