Friday 25 Jul 2014
BBC Arabic announces an agreement that will see its Arabic Sports Bulletin programme broadcast twice daily on Egypt Radio's Youth and Sports channel.
The deal, which is the first of its kind for BBC Arabic in the country, will place the channel's content on air at 11.55 and 14.00 from Saturdays to Thursdays, and 12.55 and 00.55 (Cairo Time) on Fridays.
Egypt Radio's Youth and Sports channel is available via FM throughout the country.
The Sports Bulletin (Anashra Ariyadia) programmes are broadcast every day from BBC Arabic, covering the main sport events from across the globe, including Europe and the Arab world.
Listeners hear the latest news about their favourite sports and can follow the fortunes of the Arab footballers playing in the top European football leagues. Major tournaments and events such as the African Cup of Nations and the World Cup also receive extensive coverage in the bulletins.
Head of Egypt Radio, Intisar Shalabi, says: "The BBC's sports programming is among the world's best, with coverage of all the major events and competitions around the globe.
"As an Arabic-language broadcaster, BBC Arabic also has a perspective on the world of sport that is perfectly pitched for our listeners. These daily sports bulletins should prove very popular."
Head of Business Development, BBC World Service Africa and Middle East Region, Simon Kendall, adds: "Serving audiences via FM is a key objective for us as a broadcaster. This new agreement with Egypt Radio's Youth and Sports channel will help BBC Arabic's excellent sports coverage reach a new and important group of listeners in Egypt."
BBC Arabic is the BBC's integrated news and information service for the Arab world. It is available on air and on demand 24 hours a day, seven days a week. It is designed to reach audiences on radio, TV, the internet – on bbcarabic.com – mobile phones and handheld computers in whatever way best suits the audience.
BBC Arabic is both the largest and the oldest of the BBC's non-English language services. Launched in 1938, it has evolved into the Arab world's leading international broadcaster, covering the political, social and cultural issues that matter to its diverse audiences in the Arab world and across the world.
With its new 24/7 TV presence, BBC Arabic is bringing the world to Arab audiences – reporting the news wherever it leads. The latest news from BBC Arabic is now available on mobile phones, PDAs and other wireless handheld devices. BBC Arabic breaking news alerts are also offered via mobile operators as a subscription service in Bahrain, Egypt, Iraq, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Yemen and the Palestinian Territories.
BBC World Service Publicity
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