 |
Press Releases
BBC Russian channel launches on YouTube
|
BBC World Service today announces the launch of the new BBC Russian channel on YouTube.
Alongside the BBC's current radio and online offering to Russian-speakers, the launch of this channel further expands the BBC's outreach to Russian-speaking audiences on a range of platforms.
The BBC Russian channel on YouTube – youtube.com/bbcrussian – offers a mix of content comprising video material that covers political, social, economic, scientific and cultural issues, video reports from the BBC's unparalleled global network of correspondents, as well as short video clips illustrating major world events.
There are also reports by bbcrussian.com correspondents covering the events and issues of special interest to the Russian-speaking audience.
Head of BBC Russian, Sarah Gibson says: "We are pleased with this development as it means that even more Russian-speaking news seekers are now able to access the BBC's online output in Russian."
Editor of bbcrussian.com, Dmitry Shishkin, adds: "We are engaging with all the different ways in which our audience consumes the news. As one of the very few Russian-language broadcasters producing high-quality video content specifically for the web, we see the launch of our channel on YouTube as a logical and very important step in this direction."
The BBC Russian channel is part of a portfolio of video news channels being developed by BBC World Service as it extends its relationship with YouTube.
In what is the first multi-language deal by a major international news broadcaster with YouTube, users will have access to high-quality, independent and impartial news clips produced in Arabic, Persian, Portuguese, Russian, Spanish and Urdu.
The new language channels are set to launch at the end of this year and start of 2009, and are an addition to the existing BBC World News channel, youtube.com/bbcworldnews, which showcases BBC news clips in English.
Patrick Walker, YouTube's Director of Video Partnerships for Europe, Middle East and Africa, comments: "YouTube is a truly global platform that connects millions of people from all over the world, many of whom have a strong interest in international news. By bringing top quality news content to the YouTube community in many languages, the BBC is taking an innovative step to engage with this large and diverse audience."
BBC World Service Publicity
|
Printable version
