BBC Vision thrives across channels and on-demand
Jana Bennett, Director, BBC Vision, announced today that the BBC television portfolio was set to deliver a strong performance for 2008, complemented by a highly successful first year for BBC iPlayer.
Figures released (to the end of November 2008) show that overall BBC TV reach remains solid at 85% (47.9 million viewers).
In peak time share is up year on year from 35.1% to 35.3%, with overall share steady at 33.5%.
In terms of individual channel performance the picture is equally healthy:
BBC One's share in peak time has grown (23.7% to 23.9%). BBC One is the only terrestrial channel to grow share in peak. Overall reach (77.6%) and share (21.8%) are both stable.
BBC Two's reach remains steady at 57.7% with share standing at 7.8%. The channel has seen its peaktime reach grow by 3% (up to 46.4% in 2008 from 45.1% last year), notably amongst the 25 to 44-year-olds (up 5%), which has helped broaden BBC Two's reach profile.
BBC Three has increased both share and reach following a revamp in February this year. Share is up by 14% year on year to 3.9%. BBC Three now reaches over a third of its target audience of 16 to 34-year-olds in the hours it broadcasts (7.00pm-4.00am) in digital homes – 33.6% reach up from 31.3% this time last year.
BBC Four increased both reach (up from 12.7% to 13.6%) and share (from 0.8 to 1.0%) during its hours of broadcasting (7.00pm-4.00am).
CBBC and CBeebies – CBeebies remains the most watched channel for the under-sixes with a reach this year of 47.7% and a 15.5% share (among the target audience, housewives with children aged 0-3 and 4 to 6-year-olds in digital homes from 6.00am-7.00pm).
CBBC, this year's BAFTA kids channel of the year, remains the most watched children's channel in digital homes reaching almost a third of 6 to 12-year-olds. CBBC's reach is 32.6% and share 9.0% (this is amongst 6 to 12-year-olds in digital homes, 7.00am-7.00pm).
BBC iPlayer – total requests for BBC iPlayer views online are 237 million (to the end of November) with a further 61 million TV requests to view via Virgin Media (to the end of October).
Last month, there were over 35 million requests to view online and, on average, over a million requests to view each day during the month.
Jana Bennett said: "I'm very proud of BBC Vision's performance and all indications so far are that the success story will continue to the end of this year.
"Our portfolio continues to thrive in an extremely competitive market, driven by a huge range of brilliant content.
"Our audiences have embraced BBC iPlayer but at the same time continue to value our channels as marks of real quality programming."
Notes to Editors
For terrestrial channels and portfolio as a whole reach is 15 minute consecutive. For the digital channels (BBC Three, BBC Four, CBBC and CBeebies) it is three minute consecutive.