YouTube sensation Bryony Matthewman commissioned by BBC Three
BBC Three has commissioned Hat Trick Productions to tell the story of YouTube sensation Bryony Matthewman's attempts to pull together a user-generated zombie movie.
Bryony Makes A Zombie Movie is an exciting new cross-platform summer event due to go live on Tuesday 8 July at 3.33 pm.
Bryony Matthewman is a YouTube heavyweight with more than 12 million hits and a legion of dedicated fans. But they don't just watch, they join in.
Bryony posted this video on her Paperlilies profile on Monday 2 June.
A month later and Bryony's call to arms has attracted some 140 video responses, more than 3,500 message board comments, and almost 280,000 views.
But not only does Bryony have to make the film a reality, she also has a deadline to meet – Halloween 2008, when she'll throw a huge premiere party involving as many contributors as can make it, all dressed in their finest zombie clobber.
The clock is ticking... BBC Three will follow all aspects of Bryony's production with online documentary coverage consisting of two webisodes per week over a 17-week period. These will be available at the BBC Three site bbc.co.uk/zombies.
Content will include coverage of shoot days, potential interviews with the luminaries of the undead world, make-up testing (exploding heads), and responding to the demands of the community (the film must feature a flying zombie – how?).
Bryony will also report back on the weirdest, worst and most wicked suggestions, video responses and volunteers, from all over the world.
With this wealth of documentary footage on what will be a big summer event in realities both virtual and actual, Hat Trick will also deliver a 30-minute TV programme telling the full story of Bryony's journey from initial video post to red carpet premiere.
Danny Cohen, Controller, BBC Three, says: "This project is part of BBC Three's latest commitment to being a multi-platform network.
"Bryony is part of a new generation of internet talent that our young viewers are already engaging with and, for BBC Three, Bryony is someone we want to nurture."
Jimmy Mulville, Managing Director, Hat Trick Productions, comments: "This collaboration with the amazing Bryony Matthewman is part of a commitment to making digital entertainment online an integral part of Hat Trick's future."
Bryony Makes A Zombie Movie is a Hat Trick production for BBC Three.
The Executive Producers for Hat Trick are Jonathan Davenport and Richard Wilson. It is produced by Adam King and commissioned by Martin Trickey, Multiplatform Commissioning Executive, Comedy and Entertainment, BBC Vision.