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Press Releases
BBC News: Embedded player sends audiences rocketing
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The Embedded Media Player, rolled out on the BBC News and Sport
websites only four weeks ago, has helped increase the plays and
daily unique users by more than 50%.
Video and audio clips are now embedded within story pages on the
sites, allowing users to access the content more easily and send
on to their friends.
On bbc.co.uk/news the average number of
daily unique users of audio and video has risen from 528,000 to
762,000, while average daily plays of content have increased from
636,000 to 978,000.
Click throughs – when a user chooses to access audio or video
from a text story page – are up from an average of 2.5% to 20%,
with some stories as high as 90%.
Some of the highest impact videos have included footage of the
Burma cyclone with
248,000 views on 6 May, the BBC exposing a Facebook flaw with 303,000,
and Ronnie O'Sullivan's 147 break at the World Snooker
championship
with 157,143.
Pete Clifton, Head of Editorial Development, Multi-Media
Journalism, said: "The embedded player really does justice to all
our fantastic video and audio clips and we are delighted it has
been so well received by the users of our News and Sport sites.
"Our mission is to make our content easier to find, play and
share, and the embedded player hits all those aims perfectly."
CC3
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