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BBC and Nintendo collaborate to offer BBC iPlayer on Wii


Erik Huggers, the BBC's Group Controller for Future Media and Technology, today unveiled a collaboration with Nintendo UK to offer BBC iPlayer via the Nintendo Wii.

 

In a keynote speech at the annual MIPTV-Milia conference in Cannes, Huggers revealed that as of today Nintendo Wii users can stream their favourite BBC programmes direct to their TVs via the console.

 

Huggers said: "Working with Nintendo marks another exciting milestone for BBC iPlayer.

 

"It underlines our commitment to reaching new audiences by making BBC iPlayer available on as many platforms as possible.

 

"The BBC's catch-up TV service can now be accessed on an increasing number of different platforms – from the web and portable devices to gaming consoles.

 

"It will shortly be available on TV."

 

David Yarnton, General Manager, Nintendo UK, added: "This exciting alliance with the BBC is yet another way in which Nintendo is looking to broaden the market for its products by offering compelling and relevant content to families.

 

"BBC iPlayer on Wii will offer Wii owners another reason to turn their console on everyday and adds to the already established non-gaming content on Wii that includes news and weather channels and an internet browser."

 

Once the iPlayer service for Wii is live, a message will be sent to all Wii consoles in the UK currently connected to the internet to notify them of the availability of the iPlayer service.

 

Existing Wii owners will then be able to access BBC iPlayer via the Internet Channel on the Wii main menu. New users may be required to download the Wii Internet Channel.

 

Once installed, users simply click through to bbc.co.uk/iplayer and search for the programme they want to watch.

 

Notes to Editors

 

1. BBC iPlayer: new features

 

As part of the ongoing BBC iPlayer homepage enhancements, there is now a section titled "BBC iPlayer Latest". This section at the bottom of the homepage will detail all the ways in which users can access BBC iPlayer.

 

2. BBC iPlayer/Nintendo Wii

 

BBC iPlayer is only available to UK Licence Fee payers, and the partnership with Nintendo to offer the BBC iPlayer via the Nintendo Wii is a UK-only initiative. This is currently in beta phase and further iterations are anticipated later this year.

 

3. BBC iPlayer: Latest Performance

 

The BBC has today announced latest performance figures for BBC iPlayer for the first three months of the year: over 42 million programmes have been accessed, since the Christmas marketing launch.

 

4. About BBC

 

The BBC exists to enrich people's lives with great programmes and services that inform, educate and entertain. It provides a wide range of distinctive programmes and services for everyone, free of commercial interests and political bias. They include television, radio, national, local, children's, educational, language and other services for key interest groups. The BBC is financed by a TV licence paid by households. It does not have to serve the interests of advertisers, or produce a return for shareholders.

 

5. About Nintendo

 

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold more than 2.5 billion video games and more than 430 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.

 

MB1

 

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Category: New Media
Date: 09.04.2008
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