BBC Sports Personality Of The Year event grows with support of Robinsons
BBC Sports Personality Of The Year, which became a public event for the
first time in 2006, will be staged in 2007 with the support of its first
event sponsor following the announcement of a two-year deal with
BBC Sport also announced today that the event will be held at The NEC,
Birmingham, for the second year running.
Thanks to the Robinsons
sponsorship, the audience capacity this year will increase by 3,000 to a
total of 8,000, ensuring more members of the public will be able to
attend the live show.
Roger Mosey, Director of Sport, BBC, said: "We are delighted to
welcome Robinsons as our first event sponsor as this means we can
increase the ambition of the event while providing good value to our
licence fee payers.
"Robinsons have a long track record of sponsorship and
we are confident they will be an enthusiastic partner and will help us
develop the event.
"We also look forward to returning to The NEC where we
enjoyed a very successful initial year away from the studio at TV
The BBC Sports Personality Of The Year event supported by Robinsons also
includes exclusive sponsorship of the Unsung Hero Award category, which
recognises and rewards outstanding contribution by individuals to local
level grass roots sport.
Andrew Marsden, Marketing Director of Britvic, said: "We are very proud
that Robinsons will be the first ever sponsor of the BBC Sports
Personality of the Year event.
"The Unsung Hero Award, in particular, is a
great fit for the Robinsons brand and we will be focusing our efforts on
adding value to this element of the sponsorship."
Paul Thandi, Chief Executive, NEC Group, said: "This
really is tremendous news – it highlights The NEC's reputation as a
national venue with the capability to host extraordinary, live broadcast
events, which wow audiences both in the venue or watching at home on
"By extending the reach of one of its most high
profile broadcast events out into the regions in this way, the BBC has
once again offered the West Midlands a chance to showcase its outstanding
hospitality and professionalism to the rest of the UK."
Nominations for the Unsung Hero Award can be made at
bbc.co.uk/sportsunsunghero from Thursday 14 June until Saturday 3
The 2007 awards will be covered live on BBC One on Sunday 9 December.
Programme, ticket and voting details will be announced nearer the time.