Money Programme is first BBC show to broadcast in Second Life
The Money Programme will be the first BBC Television programme broadcast in
virtual online world Second Life.
Reporter Max Flint and his spiky-haired
alter-ego, MP Masala, travel deep into cyberspace to meet its virtual
entrepreneurs, and find out how real fortunes are made.
The programme will explore two different examples of these virtual
First, places such as Second Life, which attempts to recreate the
real world, with real trading and real money changing hands, but which is
free to enter.
Multi-nationals like Reebok, Nissan and Calvin Klein are
also getting in on the act and making real money selling "virtual"
products in Second Life.
Secondly, Massively Multiplayer Online Games (MMORPG) which charge
monthly subscriptions to participants, like World of Warcraft which has more than
eight million paying members.
Both Second Life and MMORPGs are proof that
there are real fortunes to be made in cyber space.
Flint (the real one, that is) travels to San Francisco to meet one of the
industry's biggest names: Philip Rosedale, the creator of Second Life.
also meets the people behind Reebok's virtual shop, and then in London
visits marketing company Rivers Run Red.
Rivers Run Red has amassed a
multi-million pound turnover by doing all its business inside virtual
worlds, including creating the cinema in Second Life where The Money
Programme will be "screened".
But virtual riches bring virtual crime, and the programme will also look
at how the industry is responding to MMORPG players who illegally trade
items for real money.
There are two ways to watch this episode of The Money Programme...
In the real world, you can see it on Friday 1 June 2007 at 7pm on BBC Two.
If you are in Second Life, get your avatar to the Rivers Run Red Cinema
(coordinates Rivers Run Red 200, 123, 45) at 7pm, 8pm and 9pm on 1 June
to see the first BBC programme broadcast in Second Life.
Notes to Editors
The film was taken into Second Life with the help of the BBC's Future Media & Technology Division, headed by Ashley Highfield.