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MP Masala, Max Flint's alter-ego

Money Programme is first BBC show to broadcast in Second Life



The Money Programme will be the first BBC Television programme broadcast in virtual online world Second Life.

 

Reporter Max Flint and his spiky-haired alter-ego, MP Masala, travel deep into cyberspace to meet its virtual entrepreneurs, and find out how real fortunes are made.

 

The programme will explore two different examples of these virtual worlds.

 

First, places such as Second Life, which attempts to recreate the real world, with real trading and real money changing hands, but which is free to enter.

 

Multi-nationals like Reebok, Nissan and Calvin Klein are also getting in on the act and making real money selling "virtual" products in Second Life.

 

Secondly, Massively Multiplayer Online Games (MMORPG) which charge monthly subscriptions to participants, like World of Warcraft which has more than eight million paying members.

 

Both Second Life and MMORPGs are proof that there are real fortunes to be made in cyber space.

 

Flint (the real one, that is) travels to San Francisco to meet one of the industry's biggest names: Philip Rosedale, the creator of Second Life.

 

He also meets the people behind Reebok's virtual shop, and then in London visits marketing company Rivers Run Red.

 

Rivers Run Red has amassed a multi-million pound turnover by doing all its business inside virtual worlds, including creating the cinema in Second Life where The Money Programme will be "screened".

 

But virtual riches bring virtual crime, and the programme will also look at how the industry is responding to MMORPG players who illegally trade items for real money.

 

There are two ways to watch this episode of The Money Programme...

 

In the real world, you can see it on Friday 1 June 2007 at 7pm on BBC Two.

 

If you are in Second Life, get your avatar to the Rivers Run Red Cinema (coordinates Rivers Run Red 200, 123, 45) at 7pm, 8pm and 9pm on 1 June to see the first BBC programme broadcast in Second Life.

 

Notes to Editors

 

The film was taken into Second Life with the help of the BBC's Future Media & Technology Division, headed by Ashley Highfield.

 

PR

 


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Category: News; BBC Two
Date: 24.05.2007
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