 |
Press Releases
Tomorrow's World to be used to highlight BBC's technology reporting
|
BBC News is to bring back Tomorrow's World across all its platforms to help
audiences understand new technology and how it will change their lives.
While the programme itself will not return, elements of the title sequence
and the logo of the much-loved BBC series will be used to brand the BBC's
reporting of the world of new technology across TV, radio and online.
The
much respected Maggie Philbin, who was a reporter and presenter on Tomorrow's
World for eight years in the Eighties, will be on hand to offer analysis and
extra detail.
Maggie will make her first appearance on Breakfast (BBC One and BBC News 24) on Monday.
The association with Tomorrow's World is part of a commitment across BBC News
to help audiences make sense of the technologies that will change our lives.
Tomorrow's World's reputation for correct predictions and good storytelling
can help make it less daunting and more relevant for those fearful of change
while staying at the cutting edge of new developments.
Peter Horrocks, BBC Head of Television News, said: "Technological change and
its impact on all our lives is one of the big stories of the moment.
"Tomorrow's World was a much-loved programme with a strong and enduring
reputation for engaging journalism.
"Bringing the brand back across all our
platforms will allow us to use that reputation to help people who might find
the pace of change bewildering and also to reflect the excitement felt by
many of our audiences about new technology."
Maggie Philbin added: "It's great to be involved in Tomorrow's World again.
Bringing the brand back in this way across TV radio and online fits perfectly
with technological change.
"This will be a great new way of telling this
exciting story."
KR
|
Printable version
