Saatchi & Saatchi's Kati Holloway to join BBC Communications
The BBC has appointed Kati Holloway as Communications Project Manager, working with Head of Communications Sally Osman in the organisation's Marketing, Communications and Audiences (MC&A) team.
Kati, 29, currently Marketing and Corporate Communications Director for Saatchi & Saatchi UK, will be part of a central team developing the BBC's integrated communications strategy with key opinion formers as it begins the next Charter period.
The appointment within the MC&A team is part of the BBC's broader transformation to organise for rapid change in the media environment and in audience expectations.
Kati will play a key role in helping transform perceptions of the BBC from a traditional broadcasting institution to a modern creative multimedia organisation delivering public value, with particular focus on the run-up to the London Olympics and digital switchover in 2012.
In her role as Marketing Director of Saatchi & Saatchi UK, Kati had overall responsibility for Marketing and Corporate Communications, internal, external and event management, reporting directly to the Chairman and CEO.
She combined understanding of the agency's objectives with knowledge of media and social trends data to create unique, forward-looking communication strategies to reposition Saatchi & Saatchi as a thought leader and innovator in the industry.
She also led global PR launches for two new companies, including GUM@Saatchi, and managed two significant management changes.
Kati has had some experience of the BBC in recent years, managing the filming of the BBC documentary Inside Saatchi & Saatchi and the appearance of Saatchi & Saatchi in The Apprentice.
Prior to Saatchi & Saatchi, she was PR and Marketing Manager at Currenex, an online financial firm in the City; and is a graduate of the University of Kentucky, USA, and the University of Seville in Spain.
Sally Osman, Head of BBC Communications, said: "Kati has great energy and insights and will bring some new thinking. She has a proven track record in delivering innovative, powerful and effective communication programmes.
"I'm delighted she'll be joining us at the start of a new chapter at the BBC."
Kati Holloway said: "This is an extraordinary opportunity. The BBC has a profound vision for the future and a commitment to outstanding creativity.
"I have not come across any company where this is embraced so universally and with such passion. I cannot wait to be part of it and work with Sally and the team."
Kati will join the BBC in December.
BBC Press Office