BBC THREE Autumn 2006
BBC THREE Cross Platform
BBC THREE is innovating
across digital platforms in a
way the market isn't – the
Red button is alive and
kicking on BBC THREE. It:
- Offers viewers choice and control
over live contemporary music
events. In 2005, the Glastonbury
multiscreen attracted 1.1 million
Provides gigs on near demand – in a
unique TV tie-in with BBC Radio 1,
BBC THREE hosted the station's Big
Weekend under the Red button,
along with gigs from the Red Hot
Chili Peppers and T in the Park
attracting an audience of 1.1 million.
Gives backstage passes to comedies
– the Red button service on the
second series of Little Britain
attracted 1.4 million viewers.
BBC THREE is setting trends
for the rest of the market:
- In 2006, BBC THREE launched Funny
Hunt on bbc.co.uk/bbcthree – a
user-generated comedy competition
to find the next big comedy talent,
attracting hundreds of entries.
It became the first channel in the
world to première programmes on
the internet with The Mighty Boosh –
there were 668,077 requests to view.
- There have been over three million
requests, to date, to see BBC THREE
For the long-running Two Pints Of
Lager And A Packet Of Crisps there
were 90,000 broadband requests
For the first series of Tittybangbang,
the total number of requests across
the series online was 373,179.
- On average, the website has more than
500,000 unique users a month.
Peak traffic to the site is at 9.00pm.
BBC THREE is making moves
onto mobile phones:
- BBC THREE launched its mobile WAP
site in July 2006 to coincide with the
new series Rob Brydon's Annually
Retentive. The site offers exclusive
content related to the show.
BBC THREE AUTUMN 2006 PRESS PACK:
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