Category: Radio 1; 1Xtra
Date: 23.05.2006
Printable version
BBC Radio 1 has announced a unique partnership with BBC 1Xtra, MTV and Durex to
launch BareAll06 - a safer sex campaign in the form of an online survey aimed at
finding out what the nation's youth really think about sexual health.
The campaign runs from Monday 22 May and through the summer.
BareAll06 marks the first time
the three youth brands have teamed up to examine and
highlight an important youth issue.
From Monday 22 May until Sunday 28 May, Radio 1 runs a week-long
campaign promoting BareAll06 which will be fronted by Tim Westwood and Sara Cox.
Each presenter will host a special edition of Radio 1's Sunday Surgery phone-in show
alongside Dr Mark Hamilton.
Both Sunday Surgery shows will be dedicated to
talking to listeners about all things sex and sexual health on Sunday 21 and
28 May respectively.
During Radio 1's week-long promotion of Bareall06, the station will run on-air
features, trails, news content plus interactive content at bbc.co.uk/radio1.
Other DJs such as Colin Murray and Zane Lowe will be offering listeners the
chance to get hold of free BareAll06 condoms, meanwhile Jo Whiley and
Scott Mills will offer listeners the chance to win an exclusive Safer Sex Sack
containing condoms, a limited edition condom holder, T-shirt with
condom pocket and other safer sex goodies.
Also from 22 May, MTV marks the launch of BareAll06 via news bulletins on
MTV UK & Ireland and the MTV-owned music channels VH1 and TMF.
The UK has the worst sexual health track record in the whole of Western Europe.
BareAll06 will ask young people who are most at risk about why safer sex
messages are not getting through to them, and what they would need to be better
informed about safer sex.
From Monday 22 May until end July, young people can
go online at www.bareall06.co.uk to get involved and gather all the sexual
health information they need.
In August 2006, the results for Bareall06 will be announced across MTV, Radio 1
and 1Xtra via special TV and radio programming.
Sam Steele, Radio 1's exec producer of Speech and Campaigns, says: "I am delighted
that Radio 1 will partner with 1Xtra, MTV and Durex to talk to young people
about this important subject.
"Young people aren't engaging in safer sex messages
and, as a nation, we find it difficult to talk openly and frankly about sex and
sexual health.
"BareAll06 is all about finding out why this is and making steps
towards solving this problem. I'm looking forward to finding out the results!"
Tim Westwood added: "I feel proud to be involved in BareAll06, young people need
to be aware of the facts and stay safe.
"We are going to be talking about some
big things like sexual health, STIs, no sexual stone will be left unturned."
James Scroggs, MTV's VP Marketing, says: "BareAll06 is an exciting venture that
uniquely sees Radio 1, 1Xtra, Durex and MTV combine forces to get to the heart
of what young people really think about sex and to find out whether safe sex
messages are actually getting through.
"We will all be tackling these issues in
a way that really connects with our young audiences and we hope that the results
will be refreshingly candid."
Martyn Ward, Managing Director of Durex UK, says: "Durex will be giving half a
million condoms to the BareAll06 campaign, these will be distributed at
festivals and through listener giveaways during the summer.
"This supports our
overall, ongoing commitment to improving the sexual health of the nation.
"Condoms are the only form of contraception to protect against STIs and unplanned
pregnancies and by partnering with organisations with such kudos as Radio 1,
1Xtra and MTV, we're sure that we'll hit the right audiences throughout the
length of the campaign."
Notes to Editors
For more information on
BareAll06 go to www.bareall06.co.uk.
For more information on Radio 1's part in BareAll06, go to bbc.co.uk/radio1. Radio 1 also has a team of trained advisors that listeners
can speak to in total confidence when they call the free helpline: 0800 110 100.
MTV will launch its sex season, incorporating the BareAll06 results from 13 to
27 August. For more information on MTV's part in Bareall06, go to
www.mtv.co.uk/bareall06.
1Xtra's sex season incorporating the BareAll06 results is from 14 to 20 August.
It will be a week of programmes dedicated to all things concerning sex. There
will also be a range of documentaries examining teenage pregnancy, why people
don't use condoms and the differing ages of consent around the world, plus a
comprehensive online site with a wealth of information and support.
The results of BareAll06 will be announced within an MTV season of sex-issue
programming launching on Sunday 13 August and via a 1Xtra and Radio 1
simulcast of Sunday Surgery that same day between 9.00 and 11.00pm.
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