Wannabes, a new teen drama series for bbc.co.uk/teens, is on location now in London and Brighton.
Written by newcomers Ariane Sherine and Will Jewell, Wannabes follows the story of Leila, a young woman who leaves behind her previous life to start afresh in Brighton.
She falls in with a group of would-be writers, pop stars and celebrities in their twenties at a club called Wannabes.
Told over 14 short episodes, the series will follow the characters as they pursue their ambitions and dreams.
Using a mixture of streamed video, interactivity, animation and games, Wannabes will encourage its web viewers to become part of the club crowd.
The Wannabes characters will ask for advice on their relationships and life choices and award viewers a rating, depending on how much they value them as a friend.
Sheena Bhattessa plays the central character, Leila Ahmed.
A former Miss India finalist and Zee TV presenter, Leila has played feature roles in the Bollywood titles Kabhi Khushi Kabhi Gham and Mohabbatein.
The series is directed by Ric Lander, a video pioneer who in the Eighties, as one half of the Duvet Brothers, created 'scratch video'.
Lander's TV credits range from A History of British Art to Eurotrash and Lonely Planet.
Jamie Cason, executive producer, BBC says: "Wannabes is a great example of the BBC working with the independent sector.
"It will provide a new experience for our web audiences, combining cutting edge use of the internet with compelling drama.
"It also showcases the talents of Ariane Sherine and Will Jewell, two of the hottest new writers around, and Ric Lander, one of the pioneers of interactive video."
Wannabes will launch in the autumn and is an independent production for BBC New Media by Illiumina Digital.