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Sue Barker

Press Releases

Nearly four million viewers go interactive for Winter Olympics

Category: Sport; BBCi

Date: 24.02.2006
Printable version

The Winter Olympics is one of BBC Sport's most watched interactive tv applications.


3.99 million digital satellite viewers have accessed the service making it the fourth most used application from BBC Sport compared to:


1 Summer Olympics 2004 - 9.0 million


2 Wimbledon 2005 - 4.4 million


3 World Cup 2002 - 4.0 million


4 Winter Olympics - 3.9 million


The Winters continue to perform strongly for BBC TWO, with coverage contributing an average audience of 2.2 million, 14.2 per cent share to the channel.


Peak audiences so far have been 4.9 million for ice skating on Monday night (20 February), 4.5m for the men's skeleton, 4.4m for the figure skating pairs, 4.2m for the men's luge, and 4.0m for the opening ceremony.


Shelley Rudman's GB silver medal in the women's skeleton peaked at 3.4m on Thursday 16 February and was the most watched channel at the time (for the five minutes of the last few runs).


BBC TWO was also the most watched channel for four hours on Sunday afternoon (18 February) during Winter Olympics coverage - up to the FA Cup 6.30pm kick-off on BBC ONE.


So far, the audience profile to the Winters is skewing slightly female (53%), although share of viewing is slightly higher amongst men.


The broadband AV streaming at is proving popular with an average of 150,000 page views each weekday.


There were almost as many page views accessed of the AV highlights of Rudman winning skeleton silver the day after it happened as the day itself.


The value of on-demand highlights for those that missed it live is further demonstrated by the women's snowboard cross, with 33,000 page views on Saturday - three times the number from the previous day.


Notes to Editors


Due to technical problems we do not have overnight figures for Thursday 23 February and Interactive figures are correct as of 22 February.






Category: Sport; BBCi

Date: 24.02.2006
Printable version


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