For those who think that RSS is a government department, think again.
RSS stands for Really Simple Syndication, and it's the latest craze in the world of the Internet, allowing information to be delivered directly to computer desktops and to be dynamically updated as and when the information changes.
Over the last year, RSS feeds have tended to be the domain of footie fans and news junkies, but thanks to a new BBC website, the Feed Factory, opens up the world of the RSS feed to more people and more subjects than ever before - all free of charge.
The Feed Factory (bbc.co.uk/feedfactory) is aimed at both technophobes and technophiles. For those less confident on the web, the site sets out to demystify the world of RSS feeds, explaining in jargon-free terms what they are, how they work, and how you can set one up.
The site provides a single destination and a clear guide to the vast array of feeds available through bbc.co.uk - from the latest football results to information on the new series of Doctor Who; from local weather updates to movie reviews - all categorised by theme and subject.
For the more experienced - or more adventurous - Feed Factory also offers information on newsreader applications available across the web, enabling users to customise RSS feeds so that they can collate the information that most interests them and have it delivered to their desktop every morning, like their own online newspaper.
Tony Ageh, BBC Controller, Internet comments: "Once you understand how they work, RSS feeds are really simple to use and a clever way of keeping yourself constantly updated on whatever you're passionate about.
"Feed Factory not only seeks to demystify this world, but also showcases what you can get from the BBC on a single page, making it easy to find what you want."
Notes to Editors
Feed Factory includes RSS feeds in the following areas:
UK Local guides and Weather.
In addition, Feed Factory will also offer a list of the Top Feeds for that week/month, as well as the top topics under discussion (Talk & Interact) and information about the BBC.