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Thousands tune to Radio Cumbria in floods crisis


Category: Radio Cumbria

Date: 05.05.2005
Printable version


Thousands more people tuned into BBC Radio Cumbria during the period which included the storms and floods of January this year.

 

The official radio statistics published today show that Radio Cumbria has 134,000 listeners each week, compared with 125,000 in the preceding quarter.

 

The station continues to remain the most listened to radio station in its transmission area, according to the latest RAJAR (Radio Joint Audience Research) figures.

 

Nigel Dyson, Managing Editor of Radio Cumbria, says: "Television, radio and newspapers all play an important part in the life of a community and in times of crisis; but BBC Local Radio is able to offer a unique, hour-by-hour account and provide listeners with valuable information on developments - as happened during the storms and floods in January."

 

Andy Griffee, Controller, BBC English Regions, added: "BBC Radio Cumbria continues to go from strength to strength, providing a strong voice for local communities right across the county."

 

According to the independent audience research figures, listeners are also tuning in to Radio Cumbria for an average of 11 hours a week.

 

BBC Radio 1 is the next most listened to BBC radio station within Radio Cumbria's transmission area, with weekly audiences of 131,000 listeners.

 

BBC Radio 2 has 123,000 listeners each week.

 

Overall, 308,000 listeners tune in to any BBC radio station each week in Radio Cumbria's transmission area - equivalent to 80.4 per cent of all the radio listening audience.

 

During the storms and floods of the weekend of 8 and 9 January, Radio Cumbria stayed on-air around the clock to report the disaster in Carlisle, in what was its biggest story since the foot-and-mouth crisis.

 

The station's ability to cope was tested further when it was cut off by rising water and lost power on Saturday morning, leaving the team to work off the backup generator until 8.00pm on Sunday.

 

The electricity problems left them with a studio and just ten computers. The station's community bus, with computer equipment on board, was a victim of the severe weather. It was in a flooded bus depot with more than 60 other vehicles.

 

Radio Cumbria's coverage was subsequently described in Parliament as a "lifeline".


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Category: Radio Cumbria

Date: 05.05.2005
Printable version

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