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Terry Wogan - record reach in latest Rajar figures

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Listeners embrace BBC digital radio services


Category: Radio

Date: 05.05.2005
Printable version


Record reach for 1Xtra, 6 Music and BBC 7

 

Radio 1 up in reach and share

 

Record share for Radio 2

 

BBC Radio has seen a growth in both share and reach according to figures released today by RAJAR (Radio Joint Audience Research).

 

The BBC now commands a 54.2% share, more than 10% ahead of Commercial Radio's (43.8%), up both on the year (52.6%) and the quarter (54%).

 

Reach at 32.54 million is also up on the year (32.38m) and the quarter (32.49m) and over 1.5 million ahead of Commercial Radio (30.98m).

 

Jenny Abramsky, Director of BBC Radio & Music, said: "In a strong quarter for BBC Radio, I am particularly pleased with the performance of our digital services.

 

"In a lively digital market place growing numbers of listeners are discovering and enjoying our unique offering of music and speech."

 

BBC Radio 1's listeners in the 15+ age group are nudging 10 million (9.96m), up on the year (9.85m) and the quarter (9.93m).

 

Share at 8.4% is also up on the year (7.6%) and the quarter (8.2%).

 

Chris Moyles saw his audience grow by a quarter of a million on the year.

 

Radio 1 figures for the age 4+ audience are 12.08m, stable on the year and quarter. Share is 8.7%, also stable on the quarter and up on the year (8.0%).

 

BBC Radio 2's reach is 13.33m, up on the year (12.9m) and the quarter (13.31m).

 

The station has set another record with its share which now stands at 16.5% (15.3% last year, 16.4% last quarter).

 

Terry Wogan, Ken Bruce, Jeremy Vine, Steve Wright and Johnnie Walker all achieve record reach.

 

BBC Radio 3's audience has dipped just below 2 million (1.99m) compared with last year's record 2.29m and last quarter's 2.1m.

 

Share is stable at 1.2% (1.2% last year, 1.3% last quarter).

 

BBC Radio 4's reach at 9.26m is down slightly on the year (9.37m) and the quarter (9.41m).

 

Share is strong at 11.4%, up on the year (11%) and stable on the quarter (11.5%).

 

BBC Radio Five Live, which reports a combined reach and share with the incremental digital service Five Live Sports Extra, has a reach of 6.18m, down on last year (6.52m) but up on the quarter (6.05m).

 

Share follows a similar pattern at 4.6%, down on last year's 5.1% but up on last quarter's 4.4%.

 

BBC Local and National Radio's reach is 10.19m, down on the year (10.65m) but stable on the quarter 10.24m).

 

Share is 10.8%, slightly down on the year (11.1%) and the quarter (11%).

 

The BBC's digital radio services continue to establish themselves and BBC 7, 6 Music and 1Xtra all obtained record reach.

 

BBC 7's reach is over the half million at 556,000, a huge leap on last year (398,000) and last quarter (391,000).

 

It now has a share of 0.3% up from 0.1% last year and 0.2% last quarter.

 

BBC 6 Music has a reach of 311,000, compared with 187,000 last year and 238,000 last quarter. Share has grown to 0.2% compared with the previously recorded 0.1%.

 

BBC 1Xtra's audience has grown to 351,000 compared with 263,000 last year and 288,000 last quarter. Share is unchanged at 0.1%.

 

The BBC Asian Network's reach is 443,000, up on last year's 383,000 but down on last quarter's record 535,000. Share is 0.2%, down on the year and the quarter (0.3%).

 

The BBC World Service has a reach of 1.15m compared with 1.32m last year and 1.27m last quarter, and a share of 0.5% compared with 0.6% last year and last quarter.

 

Weekly reach - BBC Radio
Reach in thousands      
  Mar 04 Dec 04 Mar 05
All BBC 32,381 32,490 32,543
All BBC Network Radio 28,239 28,429 28,614
Radio 1 9,848 9,926 9,957
Radio 2 12,902 13,305 13,331
Radio 3 2,290 2,100 1,988
Radio 4 9,372 9,406 9,262
Radio Five Live 6,476 5,981 6,134
Radio Five Live (including
Sports Extra)
6,521 6,052 6,178
BBC Local / Regional 10,648 10,243 10,191

Weekly reach - BBC Radio
Reach in thousands      
  Mar 04 Dec 04 Mar 05
Five Live Sports Extra 369 343 414
BBC 6 Music 187 238 311
1Xtra 263 288 351
BBC 7 398 391 556
BBC World Service 1,315 1,273 1,148
BBC Asian Network 383 535 443

Audience share - BBC Radio
       
  Mar 04 Dec 04 Mar 05
All BBC 52.6% 54.0% 54.2%
All BBC Network Radio 41.5% 43.0% 43.4%
Radio 1 7.6% 8.2% 8.4%
Radio 2 15.3% 16.4% 16.5%
Radio 3 1.2% 1.3% 1.2%
Radio 4 11.0% 11.5% 11.4%
Radio Five Live 5.1% 4.3% 4.6%
Radio Five Live (including
Sports Extra)
5.1% 4.4% 4.6%
BBC Local / Regional 11.1% 11.0% 10.8%

Audience share - BBC Radio
       
  Mar 04 Dec 04 Mar 05
Five Live Sports Extra 0.1% 0.1% 0.1%
BBC 6 Music 0.1% 0.1% 0.2%
1Xtra 0.1% 0.1% 0.1%
BBC 7 0.1% 0.2% 0.3%
BBC World Service 0.6% 0.6% 0.5%
BBC Asian Network 0.3% 0.3% 0.2%

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Category: Radio

Date: 05.05.2005
Printable version

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