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Sue Dougan

Press Releases

BBC Hereford & Worcester attracts another 10,000 listeners


Category: Hereford & Worcester

Date: 05.05.2005
Printable version


BBC Hereford & Worcester continues to improve its listening figures, according to independent research.

 

The radio station has increased its number of listeners by an impressive 10,000 since the last set of figures were announced three months ago.

 

This means that 126,000 a week (around a quarter of the population) of the total radio listeners in Hereford and Worcester tune in to their local BBC station.

 

Figures compiled by the Radio Joint Audience Research (RAJAR) also show that BBC Hereford & Worcester's share of listeners in its catchment area is up by a couple of percentage points to 12 per cent.

 

Remaining ahead of BBC Radio 4's listenership for the area, the figures consolidate BBC Hereford & Worcester's position as the second most popular in the area, behind BBC Radio 2.

 

"We're especially pleased that on top of the 10,000 extra listeners tuning in every week, people are listening for longer, too," says James Coghill, the station's Managing Editor, referring to the increase in time spent listening to the station - up from 9.43 to 10.43 hours a week.

 

Andy Griffee, Controller, BBC English Regions, says: "Congratulations to BBC Hereford & Worcester on its latest results. With nearly eight million listeners tuning in each week, BBC Local Radio in England continues to go from strength to strength, providing a strong voice for local communities right across the country."


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Category: Hereford & Worcester

Date: 05.05.2005
Printable version

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