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World Service in the West Bank

BBC launches its first marketing campaign across the West Bank



The BBC has launched its first ever marketing campaign across the West Bank, promoting the availability of BBC Arabic on partner station, Radio Bethlehem 2000, 89.6 FM.


The strapline running throughout the three-month-long jointly branded campaign is 'BBC Arabic on Radio Bethlehem 2000 - together we enrich your world'.


The advertising campaign, featuring two hands cupping a globe that focuses on the Middle East, can be seen on billboards in high-profile areas in Jerusalem, Ramallah and Bethlehem.


West Bank commuters can also see the campaign on buses branded with the design and in advertisements placed in Al Quds newspaper.


Radio Bethlehem 2000 listeners can hear 12 hours a day of BBC programming, in Arabic and English.


Hosam El Sokkari, Head of BBC Arabic, said: "Our partnership with Radio Bethlehem 2000 is an important addition to the BBC's FM presence in the Arab world.


"With this campaign, even more people in the West Bank will be aware of the availability of the BBC programmes, in Arabic and English, in crystal clear quality, and our listener base in this region will further expand."


Yousef Shomali, Head of Radio Bethlehem 2000, added: "The partnership with the BBC represents an important phase in the growth and development of Radio Bethlehem 2000.

 

"By airing the BBC Arabic programming, we hope to help our listeners in Bethlehem, Jerusalem and the West Bank to benefit from the output of the world's leading broadcaster.


"This campaign will send a clear, positive message to all Arab-speakers, particularly those who are interested in the international agenda."


Images are available on request.


Notes to Editors


BBC Arabic is the leading international radio news service in Arabic and bbcarabic.com is the leading Arabic online news site.


BBC Arabic broadcasts 24 hours a day, every day, with news on the hour, every hour.


BBC Arabic broadcasts to the whole Arab world on short wave and through digital audio channels on the principal satellites covering the Arab world. In most of the eastern Arab world, BBC broadcasts are heard on medium wave, and in key cities the BBC is available on FM.


The award-winning site bbcarabic.com also carries a live audio feed of BBC Arabic radio.


BBC World Service broadcasts programmes around the world in 43 languages and is available on radio and online.

 

It has a global audience of 146 million listeners and is available throughout the world on short wave; on FM in 140 capital cities; and selected programmes are carried on around 2,000 FM and MW radio stations around the world.


The BBC World Service websites receive around 280 million page impressions every month.


Radio Bethlehem 2000 is a privately owned Bethlehem-based FM station established in 1996. The station offers a mix of music, social programmes, local and international news primarily in Arabic with a small amount of French and English.


It airs BBC Arabic programming at 2.00-4.00am; 5.00-9.00am; 4.00-5.00pm; 6.00-7.00pm; 9.00-10.00pm and 11.00pm-midnight.


BBC World Service programming in English is transmitted between 3.00pm and 4.00pm, and 1.00am to 2.00am.


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Category: World Service

Date: 15.04.2005
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