The trails draw on the British satirical tradition of using cartoons
and caricatures to demystify political issues - and highlights how BBC
coverage performs this role.
They feature animated line drawings of John Humphrys,
Peter Snow, Fiona Bruce, David
Dimbleby and Andrew Marr and key regional presenters
Noel Thompson from Northern Ireland, Brian Taylor
from Reporting Scotland and Huw Edwards, who will be
presenting a weekly election programme from Wales.
Fiona Eastwood, Head of BBC News Marketing, said: "Research told
us that people weren't connecting with party politics as strongly as they
once did, but there was still a massive amount of interest in fundamental
"The wide range of BBC coverage allows people to find out what they
want to know about these issues and to make up their own minds.
"When the issues are presented directly in an accessible manner
people appreciate that BBC News can help them make their own mind up about
the issues in the General Election."
Each of the four trails presents a different issue in a distinctive black
and white animated style, which agency dfgw developed with Passion Films.
Simon Riley, Creative Leader on the
project at dfgw, said: "We've worked to make the animations distinctive and original. They will
be impossible to ignore on the screen and a very different way of showing
both news and politics."
Versions of the trails will run on BBC Television, Radio and online.