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Press Releases

BBC Radio mp3 takes off


Category: Radio

Date: 17.12.2004
Printable version


70,000 downloads of In Our Time in one month


First trial of 'podcasting'


Moyles topples The Archers to gain number one 'listen again' spot


Record 6.15 million unique users for BBC Radio websites

 

BBC Radio's downloading trial (using mp3) has been a success with more than 70,000 downloads of Radio 4's In Our Time in November and the latest 'podcasting' service proving popular with technology-savvy listeners.

 

The series, in which Melvyn Bragg and guests explore the history of ideas, covered topics as diverse as the origins of life and the decline and fall of the Roman Empire during the month.

 

Each edition was available to download for seven days after broadcast for use on portable players and computers, as well as being available via live and 'on demand' streaming.

 

'Podcasting' is an extension of downloading, whereby listeners can have new programmes automatically delivered to their computer as soon as they are posted on the web.

 

Listeners download an application (such as iPodder) that checks the web to find the new version of 'tagged' audio files - such as In Our Time - the listener has selected.

 

The mp3 download experiment aimed to test the public's demand for radio downloads, following the BBC's first use of them earlier in the year for The Reith Lectures.

 

On that occasion, the programmes received around 50,000 downloads over a ten-week period.

 

Simon Nelson, Controller of BBC Radio & Music Interactive, said: "We've been surprised and delighted by the demand for downloads of what is one of our most challenging programmes; it demonstrates the public's appetite for new ways of listening.

 

"Of course we recognise that we can't offer all programmes in this way but we look forward to working with rights holders to explore ways we could learn from developments like this to drive radio listening forward."

 

The results come as the BBC publishes its second month of online radio listening figures.

 

The popularity of listening via the internet was illustrated last month when Radio 4's Hitchhiker's Guide To The Galaxy smashed all previous performances with an incredible one million 'on demand' listens.

 

Also in November's figures, Chris Moyles - the self-styled 'Saviour of Radio 1' - has overtaken The Archers as the nation's favourite 'on demand' radio show.

 

The breakfast show's rare victory over The Archers - usually the most popular online programme - came thanks to some unmissable interviews with Destiny's Child and Elton John.

 

The pulling power of U2 and Eminem also helped Radio 1 attract a record 2.5 million unique users and 1.4 million on demand listening hours in November.

 

The Shady Radio Show received 40,000 on demand requests whilst Jo Whiley and Zane Lowe's U2 Day shows generated 75,000 on demand requests.

 

The Children in Need 2004 minisite contributed almost 300,000 page impressions to a month of record traffic for Radio 2 whilst the network's Live & Exclusive slot continues to prove a compelling on demand proposition - there were more than 44,000 requests for the Elton John programme at the end of the month.

 

Overall, a record 6.15 million unique users visited BBC Radio websites in November, a 55% year-on-year increase.

 

Forty-eight per cent (3.2 million) of those visitors made use of the BBC Radio Player, listening live for 6.2 million hours and requesting more than seven million programmes on demand.

 

Top 30 on demand programmes - November 2004


  Programme Station Monthly listens
1 Chris Moyles Radio 1 395,299
2 The Archers Radio 4 363,376
3 The Official Chart Show Radio 1 210,037
4 The Essential Selection Radio 1 176,959
5 Essential Mix Radio 1 171,971
6 Dance Anthems Radio 1 160,092
7 Zane Lowe Radio 1 143,197
8 Jonathan Ross Radio 2 131,741
9 Judge Jules Radio 1 119,973
10 The Now Show Radio 4 117,700
11 Today Radio 4 114,142
12 The Afternoon Play Radio 4 108,111
13 Terry Wogan Radio 2 102,802
14 I'm Sorry I Haven't A Clue BBC 7 98,756
15 Hitchhiker's Guide To The Galaxy Radio 4 93,491
16 Live & Exclusive Radio 2 91,802
17 Gilles Peterson Radio 1 90,388
18 Mark Radcliffe Radio 2 87,375
19 Blue Room Radio 1 84,590
20 Book of the Week Radio 4 82,218
21 Lamacq Live Radio 1 81,207
22 Peter Cook In His Own Words Radio 4 81,123
23 Annie Mac Radio 1 77,044
24 The Radio 1 Rap Show Radio 1 71,775
25 In Our Time Radio 4 66,841
26 Uptown Anthems 1Xtra 59,539
27 Sounds of the 60s Radio 2 58,184
28 Oneclick Radio 1 57,001
29 Trevor Nelson Radio 1 54,141
30 Fighting Talk Five Live 51,595


Total - All Networks


  All BBC Radio
  Nov-03 Oct-04 Nov-04
Unique Users 3,975,089 5,867,362 6,150,494
Page Impressions 95,249,033 156,395,423 161,479,028
On demand listening requests 5,747,441 7,693,418 7,097,178
On demand listening hours 1,911,399 4,063,378 4,141,315
Live listening hours 4,595,586 6,095,204 6,164,511


Total - By Network:


  Radio 1
  Nov-03 Oct-04 Nov-04
Unique Users 1,382,047 2,352,366 2,491,971
Page Impressions 23,664,769 40,497,389 43,487,621
On demand listening requests 1,715,684 2,224,254 2,179,363
On demand listening hours 584,182 1,257,007 1,372,682
Live listening hours 1,210,880 1,604,085 1,582,807


  Radio 2
  Nov-03 Oct-04 Nov-04
Unique Users 692,550 909,273 1,007,641
Page Impressions 12,239,986 19,058,623 20,625,787
On demand listening requests 1,155,554 1,165,393 1,122,280
On demand listening hours 323,211 610,009 627,040
Live listening hours 994,573 1,370,849 1,453,395


  Radio 3
  Nov-03 Oct-04 Nov-04
Unique Users 302,760 347,932 372,931
Page Impressions 4,158,952 3,993,982 4,379,360
On demand listening requests 520,101 426,861 421,129
On demand listening hours 163,782 222,852 243,125
Live listening hours 254,742 279,479 289,637


  Radio 4
  Nov-03 Oct-04 Nov-04
Unique Users 813,355 1,247,445 1,155,968
Page Impressions 16,802,895 30,939,922 23,748,097
On demand listening requests 1,242,347 1,988,212 1,557,580
On demand listening hours 522,555 886,676 726,190
Live listening hours 788,018 983,590 970,250



  Radio Five Live
  Nov-03 Oct-04 Nov-04
Unique Users 572,747 684,756 736,660
Page Impressions 19,416,373 33,288,957 37,129,225
On demand listening requests 177,024 349,051 356,328
On demand listening hours 43,289 84,909 102,714
Live listening hours 445,065 723,167 719,351


  1Xtra
  Nov-03 Oct-04 Nov-04
Unique Users 290,252 466,759 417,871
Page Impressions 5,339,832 7,041,857 6,460,354
On demand listening requests 460,133 601,352 527,100
On demand listening hours 173,369 311,619 305,656
Live listening hours 169,758 243,936 235,874



  6 Music
  Nov-03 Oct-04 Nov-04
Unique Users 290,482 364,290 400,670
Page Impressions 2,861,764 4,160,702 4,066,696
On demand listening requests 145,627 236,160 240,323
On demand listening hours 62,040 130,473 144,090
Live listening hours 275,959 377,643 388,336


  Asian Network
  Nov-03 Oct-04 Nov-04
Unique Users 99,662 187,043 150,845
Page Impressions 1,559,843 2,488,531 2,098,734
On demand listening requests 93,238 147,109 135,527
On demand listening hours 30,497 62,594 65,453
Live listening hours 82,126 103,138 107,532


  BBC 7
  Nov-03 Oct-04 Nov-04
Unique Users 139,719 270,754 277,719
Page Impressions 2,307,586 4,667,024 4,915,795
On demand listening requests 40,016 238,056 239,153
On demand listening hours 8,474 497,239 554,365
Live listening hours 259,870 281,736 275,380


  Five Live Sports Extra
  Nov-03 Oct-04 Nov-04
Unique Users 41,647 109,605 106,421
Page Impressions 195,706 429,211 478,516
On demand listening requests N/A N/A N/A
On demand listening hours N/A N/A N/A
Live listening hours 10,764 20,772 29,381



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Category: Radio

Date: 17.12.2004
Printable version

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