Initial is to produce the music video for Band Aid 20's
release of Do They Know It's Christmas? and an hour-long
exclusive documentary on the making of the track for BBC ONE.
20 years after Band Aid's historic first release, written by Bob Geldof
and Midge Ure, BBC ONE is to give a prime time slot to Initial's one
hour special, which will exclusively go behind the scenes of the new
recording at Air Studios on Sunday 14 November.
The Band Aid Trust and Mercury Records have already lined up artists
including Robbie Williams, Snow Patrol, Ms Dynamite,
Keane, The Darkness, Dido, Chris Martin
(Coldplay), Jamelia, Fran Healy (Travis), Beverley
Knight, Katie Melua, The Sugababes, Skye (Morcheeba)
and Danny Goffey (Supergrass).
The BBC documentary will get close up to the artists as they work against
the clock to turn the track around in time for its first broadcast at
8.00am the following morning (Monday 15 November).
Jane Lush, Controller, Entertainment Commissioning, BBC, says: "From
Michael Buerk's first broadcast 20 years ago, through Band Aid and Live
Aid, the BBC has been a proud supporter of this important charity.
"Viewers will enjoy a behind the scenes glimpse
of what I'm sure will be an amazing day."
Produced by Nigel Godrich, best known for his work with Radiohead, the
new recording of Do They Know It's Christmas? will be in the shops on
Monday 29 November 2004.
Initial's music video for the track and BBC documentary
are both due to coincide with this release.
All proceeds from the single will go to The Band Aid Trust.
Controversial British contemporary artist Damien Hirst has committed
to support the project and will design the sleeve artwork.
The single is also being lined up as one of the biggest internet download
Manufacturing plants are gearing up for one of the
quickest turnarounds from record date to on sale street date.
The documentary and music video for Band Aid 20 will be directed by
Geoff Wonfor and Executive Produced by Malcolm Gerrie (Chief Executive
of Initial), Phil Mount (Head of Music at Initial), Steve Carsey (Director
of Programmes at Initial) and Chris Wilson.
The 1984 video for Do They Know It's Christmas? was originally shot
as a Tube special, produced by Malcolm Gerrie and Directed by Geoff
Malcolm Gerrie says: "I am flattered to be involved second time
around on Band Aid and to be working with Geoff again is fabulous.
"The line up represents the very best of contemporary
talent and the recording session will be history in the making."