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24 September 2014
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Nine million people access BBC's interactive Olympics

Category: Sport; New Media

Date: 07.09.2004
Printable version

Figures released today show record numbers accessed the 2004 Athens Olympics through the BBC's interactive TV service and


8.96 million digital satellite viewers pressed the red button to use the BBC's interactive Olympic services, the highest reaching service to date and more than double the previous peak for Wimbledon 2004.


83 per cent of those who had pressed the red button used the service for more than three minutes; 61% were still interacting 15 minutes into the service, and 51% stayed over 25 minutes.


The figures show that 58% of the available digital satellite audience have pressed red to interact.


The BBC's broadband Olympics service – which included both live and highlights coverage – attracted an estimated 2.8m requests for at-home broadband streaming. attracted 5.7m unique users during the games with and also registering their highest ever weekly page impressions.


Andrew Thompson, BBC Sport's Head of New Media, Sports News and Development, said: "This was the first ever truly interactive Olympics; a model for multi-media working at the BBC in the future.


"The interactive services give our audiences exactly what they wanted across the web and interactive TV: extra choice about what events they watch, when and how they watched them.


"These astonishing figures are a tribute to the production and technical teams who worked so effectively together across all media to deliver a fantastic choice of compelling content."


Notes to Editors


The figures for interactive viewing measure only viewers from digital satellite (Sky) homes, and do not include digital cable and Freeview.


The BBC's interactive Olympics service gave digital satellite and cable viewers the opportunity to choose from four streams of live coverage through the red button in addition to BBC ONE and BBC TWO.


For the first time ever, only UK visitors to could access live streamed content of the Olympics.





Category: Sport; New Media

Date: 07.09.2004
Printable version


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