Category : BBCi
Date : 23.03.2004
For the first
time in the UK BBC viewers can participate in a television gameshow
using their mobile phones.
The new BBC ONE gameshow COME AND HAVE A GO... IF
YOU THINK YOU'RE SMART ENOUGH pioneers the integration of Java mobile,
interactive television and internet interactive platforms with television
programmes to allow viewers to compete in real time with a live audience
for a cash prize of a minimum of £30,000.
Players must download the COME AND HAVE A GO... Java
application across WAP onto Java enabled phones on a weekly basis before
the start of each show to participate.
The Java application is engaged via a registration
code at the start of the programme.
Like viewers playing across other interactive platforms
mobile players will have to register for their unique code each week
prior to broadcast for the opportunity to win.
Real time interactivity through Java mobile is enabled
by "timestamping" software developed by BBC New Media &
Technology in conjunction with Developnet.
The software measures the timeframe each question is
answered in to ensure Java mobile players compete for the jackpot under
the same rules and restrictions as the studio teams.
At the beginning of each broadcast the user will briefly
go online via the mobile to synchronise interactivity between broadcast
and mobile devices.
Following each broadcast the user will send in their
score and answers to see whether they have a high enough score for a
chance to win.
If enough questions are answered correctly within the
determined timeframe the player will receive a scorecode which must
be registered for a chance to be one of three teams to be selected to
play COME AND HAVE A GO... IF YOU THINK YOU'RE SMART ENOUGH in the studio
the following week.
The player/team with the highest score has a chance
to win the jackpot that evening.
Angel Gambino, Controller of Business Development and
Emerging Platforms, said: "BBC New Media & Technology is continuously
exploring the use of interactive mediums with broadcast.
"Recently we've broken new ground by using MMS
interaction for the Johnny Vaughan show and now Java mobiles for COME
AND HAVE A GO... to extend traditional broadcasting formats and give
viewers a more immersive viewing experience."
COME AND HAVE A GO... IF YOU THINK YOU'RE SMART ENOUGH
is a BBC co-production with Tailor-Made Films.
The format for the show has been devised by Tailor-Made
Films in collaboration with The Chatterbox Partnership.