BBCi
on TV accessed by a new 'Button'
Jenson
Button will be showing BBC viewers what it's like to be in the
driving seat when he fronts the new look digital information service,
BBCi on TV, from early December.
As
Britain's youngest Grand Prix driver, Button travels at more than
200 mph mastering racing circuits around the world, so he knows
the value of control.
In
the latest BBCi television trails he will be using a different kind
of control, the remote control, to navigate the BBC's digital version
of CEEFAX, gaining access to the latest news, travel, weather and
sport on demand.
"I
enjoy being up to date but I'm always on the go. When I'm racing
I need to be completely focused, but when I'm out of the car I enjoy
getting the latest news, sport and entertainment news, whenever
I want it. BBCi on TV is the perfect solution," said Button.
BBCi
on TV is available 24 hours a day, and can be accessed by digital
viewers from any BBC channel by pressing the red button on the remote
control.
Viewers
are taken to a drop down menu from which they can select from a
range of 'always-on' information including news, sport, travel,
and weather.
As
well as text information, BBCi on TV also offers digital viewers
video updates across a range of subjects.
Ashley
Highfield, BBC Director of New Media & Technology, said: "BBCi
on TV gives our audiences the latest information, from news and
sport to entertainment, whenever they want it, with constantly updated
video and text, 24 hours a day at the push of a button.
"It's
Ceefax for the 21st Century.
"Jenson's
the ideal front man for the BBCi on TV campaign: he's young and
successful, like our audiences he leads a busy life and doesn't
have time to wait for news, he wants the latest information when
it suits him and that's what BBCi on TV is all about."
The
BBC expects Jenson to push all the right Buttons for BBCi.
All the
BBC's digital services are now available on Freeview,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the BBC's eight television channels, interactive services
from BBCi, as well as 11 national BBC radio networks.
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